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2008. október 27.

A fiatalok fele online gyűjt egészségügyi információkat Amerikában - 2008 október

Egy új amerikai online felmérés szerint a 13 és 24 év közötti fiatalok több mint fele az Internethez fordul egészségügyi és wellness információkért. Olyan forrásokat keresnek, melyek pontosak, biztonságosak és névtelenek.

The survey was a collaboration between Ypulse, ISIS, YouthNoise and Peanut Labs and was conducted nationally with 1600 young men and women. The survey was created to identify gaps and opportunities for delivering health info in order to inform businesses and organizations who advocate for young people's health and wellness.

Respondents were recruited from popular youth-oriented social networks by Peanut Labs. "We are happy to provide access to this difficult-to-reach audience to inform them of these important health issues," said Murtaza Hussain, president of Peanut Labs.

Of the respondents who said they use the Web for information about health and wellness, they most often cited WebMD (15.1%) as their source, seconded by search engines. Seventeen percent (17%) of the group visited online confessional sites or message boards to share something personal, 87% of whom reported positive experiences.

Respondents across all ages, genders and race/ethnicities consistently identified STDs/HIV and drugs/substance abuse as their top health concerns. Issues related to the internet, such as cyber-bullying were mentioned, but with far less frequency.

When asked to contribute suggestions for websites geared towards youth mental health and wellness, youth stressed the importance of marketing its availability widely. Safety and anonymity were also important, followed by ease of use. Responses suggest sites are most helpful when they include both accurate, accessible information and a community where users can interact and obtain personal support from both peers and professionals. An ideal site would, of course, also be fun and interactive.

"Youth have always gotten information about sensitive and personal health issues from their peers. What's changed today is that they're communicating with their peers online within their social networks," says Deb Levine, Executive Director of ISIS, Inc. "It is the responsibility of health professionals to go where young people are, rather than force them to search for health information that could save their lives."

Forrás: ISIS; Ypulse; YouthNoise; Peanut Labs